MKTG 2201 — Marketing
Marketing
Semester
Spring 2026
Professor
D'Amore-McKim School of Business
Credits
4
This course explored marketing strategy, consumer behavior, branding, positioning, pricing, promotion, digital marketing, product strategy, and marketing simulations through presentations, case studies, and applied projects.
Market ResearchConsumer BehaviorSegmentationTargetingPositioningSWOT AnalysisBrandingProduct StrategyPricing StrategyPromotion MixDigital MarketingDistribution StrategyMarketing SimulationPresentation DesignStrategic Thinking
11
Course Deliverables
5
Presentation Projects
1
Semester Simulation
30+
Marketing Concepts
Semester Projects
Strategy, research, and real-world marketing analysis.
From case studies to digital audits, each project applied core marketing frameworks to real companies, campaigns, and consumer decisions.
Featured AssignmentBranding
Apple Promotion & Place Strategy
Presented an analysis of Apple's promotion strategy, retail experience, omnichannel distribution, and competitive positioning.
- Final live presentation
- Promotion strategy
- Distribution strategy
- Consumer targeting
- Positioning analysis
★ Featured Project
Spotify Match
One of my strongest projects from the course — an AI-powered music compatibility platform designed as a premium Spotify feature.
Innovation · Presentation
Spotify Match
Developed Spotify Match, an AI-powered music compatibility platform integrated into Spotify Premium. The project explored product strategy, market sizing, pricing, SWOT analysis, positioning, promotion strategy, launch planning, and ethical considerations.
Product Idea
AI-powered music compatibility matching integrated directly into Spotify Premium.
Target Market
Social listeners and friend groups seeking shared discovery experiences.
Value Proposition
Turn taste overlap into meaningful connection through personalized compatibility scores.
Revenue Model
Premium feature adoption, retention lift, and partnership-driven monetization.
Marketing Strategy
Launch sequencing, influencer partnerships, and in-app promotion across the funnel.
Innovation
Ethical AI recommendations, privacy safeguards, and experiential differentiation.
Marketing Strategy Simulation
Semester-Long Competitive Business Simulation
Participated in a semester-long competitive marketing simulation where our team managed a bicycle company by making strategic decisions involving pricing, segmentation, product development, advertising, budgeting, distribution, expansion, and competitive positioning while responding to evolving market conditions.
Duration
Entire Semester
Role
Marketing Strategy Team
Focus
Strategic Decision Making
Topics
Segmentation · Pricing · Promotion · Product Strategy · Competitive Analysis
Market Entry
Expansion
Optimization
Final Defense
Market Entry
Expansion
Optimization
Final Defense
Simulation CapstoneFinal Defense
Marketing Strategy Defense
Concluded the semester by presenting and defending every strategic decision in a courtroom-style mock trial titled “The People v. Scuderia AddaDaas,” using marketing theory, pricing strategy, segmentation, positioning, and simulation performance data.